UMW
strategy / design / comms / engagement / events / video
Challenge
UMW was best known for its Toyota car business, but the multi-billion dollar government-linked company had many other businesses. It was time for UMW to see itself differently and to present itself anew to the world.
Solution
As brand custodians, we took UMW on a four-year rebranding journey. Starting from a deep internal engagement to high-profile press and TV campaigns, UMW shed its former self and became known as an international conglomerate known for going "Beyond Boundaries".
Result
UMW became among the "Top 5 Most Admired Companies in Malaysia" and "Top 20 Brands in Malaysia". Its share price doubled, job applications increased ten-fold, and its CEO won the CEO of the Year award. Its profile increased dramatically, resulting in new business opportunities and partnerships, and an enlarged global footprint.
Brand Launch: Cirque de Soleil
comms / events
Challenge
How do you convey the coming-of-age of one of Malaysia's largest companies? It was the debutante ball where we would wow the who's who of Malaysia with the new face of UMW.
Solution
We believed bringing in the Cirque du Soleil would encapsulate this transformation. We had 6 weeks to bring the act into town. We rented the best venue in town, created a black 'hole' with columns of light, brought in the best chefs and gave 1500 corporate guests the treat of their life.
Result
Nothing like this had ever been done before, and UMW is remembered for that event till today.
XING
strategy / design / comms / web
Challenge
A new property development brand needed to differentiate itself in a crowded property market.
Solution
We developed a brand model, brand name and corporate identity that enabled it to occupy a unique positioning in the market.
Result
XING is all about joyful living; creating authentic living environments for families and communities.
Izou
strategy / design / web
Challenge
Tekun Cemerlang is the developer of Alila Dalit Bay resort and residences. It needed to develop brand equity that would enable it to play at a new level.
Solution
We developed a brand model, brand name and corporate identity that would enable it to do just that.
Result
The result: IZOU. A luxury brand that is classy and yet relaxed. Because - as Coco Chanel put it - if luxury is not comfortable, then it is not luxury
Sari Roti
strategy
Challenge
Indonesia's #1 bread manufacturer wanted to refine their brand strategy and increase market penetration.
Solution
We clarified the brand model and identified key opportunities for increasing market share.
Result
A clear brand strategy and a path forward for increasing market penetration.
Tan Tock Seng Hospital
strategy / engagement
Challenge
Singapore's oldest and busiest hospital needed to improve the customer experience, and validate a new set of priorities in customer care.
Solution
We helped doctors and nurses change the way they perceived their role, making the shift from treating the disease to treating the patient.
Result
A new way of approaching the patient, informed by greater understanding and compassion.
LifeWorkz
strategy / design / comms / web
Challenge
Workplace consultancy LifeWorkz needed to up its game and play at a whole new level.
Solution
We introduced a game-changing strategy, developed its brand strategy and jazzed up its corporate identity.
Result
A compelling brand that connects directly with audiences in contemporary and authentic ways.
Singapore International Foundation
strategy / design / comms
Challenge
SIF needed a new way to unify its multi-pronged mission and communicate its message beyond the usual corporate communications.
Solution
We developed a more authentic and relevant way to communicate and champion its cause: Telling compelling stories of A Better World.
Result
A breakthrough communications initiative that garnered firm support and significant funding from its stakeholders.
Hewlett-Packard
strategy / comms
Challenge
HP's Asia Pacific Imaging and Printing Division needed fresh ideas to grow market share.
Solution
We did an in-depth analysis of sales figures and performance targets, and mined new insights into previously unnoticed market trends and country-specific trends.
Result
Fresh insights and direction for its creative communications, backed up by solid research that would enable it to reach the right markets in the right way.
Lexus
strategy / design / web
Challenge
Lexus Asia Pacific Division needed a way to bring the luxurious feel of their cars onto their websites. Each country had their own way of doing this, and the brand was getting lost in translation.
Solution
We developed a template for their websites, so that no matter what language it was in or what car models were being showcased, the brand expression of Lexus would be consistent.
Result
Consistent communication of the luxury brand across country websites, while providing for customisation in each country.
Cathay Organisation
video
Challenge
It was Cathay's 75th anniversary. The grand dame of Singapore cinema wanted a mini-documentary that would speak to 14 to 24-year-olds. But there was no way a montage of historical milestones, black and white photos, and organizational charts could appeal to today’s restless generation.
Solution
To engage the audience for a full 12 minutes, we shot lots of footage, executed time-lapse effects, and transformed old photos into 3-dimensional pictures.
Result
A feast for the eyes with lots of visual stimuli and a great overview of Cathay’s achievements over its 75-year history.
Magnify
design / comms / events
Challenge
Celebrate Christmas in Singapore (CCIS) had the opportunity to showcase the meaning of Christmas along Orchard Road, Singapore's premier shopping street. The challenge was to bring the message of Christmas across to the crowds in a contemporary way but moving way.
Solution
We brought in dynamic performers from Europe, USA and Australia, putting together a showcase that would be befitting for such an occasion.
Result
The result: A feast for the senses with lots of visual and audio stimuli, and a world-class performance that enthralled the celebrative Christmas crowds for an hour every evening.
